Founded in 1958 by AbdulSalam AlRafi to trade agricultural commodities such as tea, sugar and rice in the AlRas Deira souq, SRG Holding has since grown to become one of the Emirate’s leading family-owned holding companies, with extensive operations in property development and management, hospitality, wholesale trading and investments.
Some of the city’s most recognisable landmarks have been built and managed by SRG Holding, including Burj AlSalam, Sheraton Grand Hotel Dubai, AlSalam Hotel Suites, Marina Heights Tower and AlSalam du Tower. The group operates across the entire real estate value chain, including project development, facilities management, and leasing and sales services.
The group’s hospitality division partners with leading hotel operators, including Starwood’s Sheraton Hotels & Resorts. Furthermore, the group invests in real estate and private equity in international markets.
SRG Holding’s trade finance subsidiary contributes to the Emirate’s dynamic import-export sector by providing wholesale trading facilities to local wholesalers, who serve regional markets in the areas of foodstuffs, commodities, electronics and appliances.
Today, led by the second generation of the AbdulSalam AlRafi family, the group remains rooted in the values of honesty, integrity and long-term partnership; characteristics which have contributed to the company’s growth for more than half a century.