September 1, 2021

Enjoy an extended stay of endless possibilities where the space and comfort of home meet thoughtful design of a boutique hotel

IHG Hotels & Resorts (IHG®) and SRG Holding have opened the third Staybridge Suites hotel in the UAE in the heart of Dubai, on the picturesque Sheikh Zayed Road in the middle of all the city action. This 48-story tower sets a familiar and eye-catching feature to Dubai’s iconic skyline and is located opposite the Dubai International Financial Centre (DIFC), a few steps away from the metro station. The property is surrounded by variety of leisure, dining, shopping and entertainment destinations like City Walk, Coca Cola Arena, La Mer and Dubai Downtown, which includes the city’s most Instagram-able and popular landmarks such as The Dubai Mall, Dubai Fountains and Burj Khalifa.

Staybridge Suites Dubai Financial Center is designed to meet the needs of extended-stay travelers looking for a break from the travel norm. When travelling for days, weeks or months at a time, guests want something more than the standard hotel experience and Staybridge Suites offers additional space, home-like comforts and public areas that facilitate a real sense of community.

Each of the 360 studios, 1-, 2- and 3-bedroom suites comes equipped with a fully fitted kitchen and living space including top-of-the-line Siemens and Smeg appliances, smart TVs and your very own washer/dryer. Guests will even find all the cooking utensils, crockery and cutlery you’ll need to make them feel right at home. The generously sized suites create a sense of an all-day freedom that you’ll simply never get in a typical hotel room.

Many of the 360 apartments feature their own balcony from which to enjoy spectacular views of the city or the sea. Several interconnecting units offer greater flexibility for families or small groups traveling together.

Guests can also expect the unique brand hallmarks of Staybridge Suites such as the complimentary breakfast buffet with takeaway options, coffee/tea station and a 24-hour pantry, a 24/7 convenience store for guests to grab any missing household essentials or a snack, beverage, or light meal. There is also The Social, the brand’s signature event hosted three times a week, aimed to create an informal gathering for guests to relax and enjoy complimentary bites and drinks while engaging with other guests staying at the hotel. There is also a 25-meter pool, a well-equipped gym, a boutique spa, a cozy den, and an in-house eatery offering in-room deliveries.

With a large working table, high-speed Wi-Fi and seamless technology, working privately from the suite will be a seriously productive for many of our guests who work from home. Some guests prefer to get some of their work done in cafés or public spaces, so they will love setting camp in our den or public living and dining rooms. For a more private brainstorm session or closed meeting, guests also have the option to book one of the hotel’s modern meeting rooms.

Renowned globally since 1997, Staybridge Suites is IHG’s upper-upscale extended stay hotel brand that offers an elevated, residential-style experience designed for business and leisure travelers looking to break from the travel norm while on the road, be it for days or even months at a time.

We are absolutely delighted to partner with one of the world’s leading hotel companies, IHG Hotels & Resorts, to open our second Staybridge Suites in Dubai said Fahad AlRafi, CEO of SRG Holding, owning and operating company of the two Staybridge Suites properties. “The aim with the launch of the new Staybridge Suites Dubai Financial Center is to provide guests with a hotel where they could stay for a few days, weeks or months in one of Dubai’s most vibrant areas”. Fahad adds, “As an established family-owned developer, owner and property manager in Dubai, we have seen a shift in demand in recent years from the traditional hotel and accommodation options, not only from visitors and new-comers to the city, but also from many existing residents who are now looking for more flexible, hassle-free accommodation options where they can also feel part of a community. Therefore, we believe that the economic, social, and demographic trends are all in favor of the Staybridge Suites concept, which we look forward to showcasing in Dubai, with two unique and primely-located Staybridge Suites properties”, he concluded.

Staybridge Suites Dubai Financial Center and IHG Way of Clean

As part of the IHG family, Staybridge Suites Dubai Financial Center will comply with IHG’s Way of Clean industry-leading standards, including the new IHG Clean Promise. IHG’s global Clean Promise was announced in May as part of an overhaul of IHG Way of Clean to introduce heightened cleanliness standards to protect guests in the wake of COVID. Using new, science-led protocols and service measures, partnering with industry leading experts Cleveland Clinic, Ecolab and Diversey, and launching a global IHG Clean Promise, these strengthened measures will give guests greater confidence and hotel teams the protection needed.

Staybridge Suites is a trusted, reliable brand for business and leisure travellers spending an extended time away from home. Known for its unparalleled hotel and brand culture, the Staybridge Suites brand has grown to more than 312 properties worldwide, with Dubai Financial Center being the latest addition to IHG®, one of the world’s largest hotel companies. Guests can earn and redeem points at over 5,000 hotels and major airlines globally through the IHG Rewards Club loyalty programme.

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SRG HOLDING

Dubai based SRG Holding is one of the leading family-owned holding companies in the UAE, with extensive operations in property development and management, hospitality, real estate investments, and wholesale trading.

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